Arabic
Why do our best efforts at change always seem to stall? What stops us from moving forward? As individuals and as organizations, we lay the blame on a lack of time, information, money, or motivation. However, our own illusions are usually the true culprit. As this insightful book will quickly convince you, getting real is the only way to get ahead. “We labor under fatal illusions,” says author Jim Lucas, “when we base our behavior on what we wish to be true about our business, or about the marketplace, rather than on what is actually true. We treat our symptoms while core problems fester unchecked. The syndrome is all too common, but there is a remedy. Fatal Illusions shows us how to dig out the truth and free yourself for positive action.” The book analyzes 12 major illusions with significant power to harm you and your organization. The illusions involve too-comfortable beliefs about mission statements,
| تكلفة الشحن |
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| موعد التسليم | جاهز للشحن في 3-5 أيام عمل |
| موقع المتجر | Cairo, مصر |
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