English
Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a ,,casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.
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| Delivery Time | Ready to ship in 3-5 Business Days |
| Shop Location | Cairo, مصر |
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