English
E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared ,,or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response
| Shipping Cost |
|
| Delivery Time | Ready to ship in 3-5 Business Days |
| Shop Location | Cairo, مصر |
No reviews found!
No comments found for this product. Be the first to comment!