English
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length,, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consumer and on the business customer. This text goes beyond the conventional subject matter of consumer behavior textbooks , focusing not only on the role of customers as buyers, but also on their roles as users and payers.
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| Delivery Time | Ready to ship in 3-5 Business Days |
| Shop Location | Cairo, مصر |
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